LOCOL

I was chosen to create a brand universe for celebrity chef Roy Choi and Daniel Patterson’s ambitious and unforgettable dream project. LocoL was a noble effort to bring delicious chef driven fast food to underserved areas and their communities. Starting with brick and mortars in Watts, Oakland, San Jose, with many other target locations in mind. The initial character logo mark opened up an entire cast of characters and a fun narrative that echoed LocoL’s purpose.

SERVICES: LOGO DESIGN / ILLUSTRATION / BRANDING / CHARACTER DESIGN / PACKAGING DESIGN